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From the issue dated July 2, 2009
The following awards have been presented for work in advocacy, fund raising, nonprofit leadership, philanthropy, and other areas:
Marketing. The Cause Marketing Forum (Rye, N.Y.) has presented its 2009 Golden Halo Awards to Timberland (Stratham, N.H.) and Share Our Strength (Washington.) Timberland was recognized for its commitment to the environment, including producing a line of shoes partially made from recycled materials. Share Our Strength was honored for its programs to end childhood hunger.
In addition, the Cause Marketing Forum gave awards in several categories to honor campaigns, events, and publications through which companies, often in collaboration with nonprofit groups, carried out public-service activities.
Best use of social media:
— Gold: TripAdvisor (Newton, Mass.), Conservation International (Washington), Doctors Without Borders (New York), the National Geographic Society (Washington), Save the Children (Westport Conn.), and the Nature Conservancy (Arlington, Va.), for More Than Footprints
Best environmental or wildlife campaign:
— Gold: the New Belgium Brewing Company (Fort Collins, Colo.) and multiple local recycling groups for Tour de Fat
— Silver: JetBlue Airways (New York) and the Carbon Fund (Silver Spring, Md.) for Jetting to Green
— Best health campaign:
— Gold: Subway (Milford, Conn.) and the American Heart Association (Dallas) for Start! Partnership
— Silver: Jiffy Lube International (Houston) and the American Heart Association for Jiffy Lube Maintenance Partners for Life
Best social-service or education campaign:
— Gold: Procter & Gamble (Cincinnati) and the United Nations Association of the United States of America (New York) for Protecting Futures
— Silver: Toys R Us (Wayne, N.J.) and the National Lekotek Center (Chicago) for Toys R Us Guide for Differently Abled Kids
Best message campaign:
— Gold: Pedigree (Hackettstown, N.J.) and numerous animal shelters for the Pedigree Adoption Drive
— Silver: L'Oreal Paris (New York) and the Ovarian Cancer Research Fund (New York) for the L'Oreal Paris Ovarian Cancer Awareness Campaign
— Best print materials:
— Gold: Macy's (Cincinnati) and the Make-a-Wish Foundation of America (Phoenix) for Believe
— Silver: Subaru of America (West Cherry Hill, N.J.), the American Society for the Prevention of Cruelty to Animals (New York), Boys & Girls Clubs of America (Atlanta), Habitat for Humanity (Americus, Ga.), Meals on Wheels Association of America (Alexandria, Va.), and the National Wildlife Federation (Reston, Va.)
Best transactional campaign:
— Gold: IHOP (Glendale, Va.) and Children's Miracle Network (Salt Lake City) for IHOP National Pancake Day
— Silver: Macy's (Cincinnati) and the Make-a-Wish Foundation of America (Phoenix) for Believe
Best cause-marketing event:
— Gold: Pearson Foundation (London) and Jumpstart (Boston) for Read for the Record
— Silver: American Dairy Queen Corporation (Minneapolis) and Children's Miracle Network (Salt Lake City) for Miracle Treat Day
Best integration of national and local programs:
— Gold: KPMG (New York) and Major League Baseball (New York) for Reviving Baseball in Inner Cities
— Silver: FedEx (Memphis) and the Christmas Spirit Foundation (Chesterfield, Mo.), for Trees for Troops
Nonprofit management. The Center for Nonprofit Advancement (Washington) has given its 2009 Washington Post Award for Excellence in Nonprofit Management to Doorways for Women and Families (Arlington, Va.), which provides housing and services to homeless people and victims of domestic violence. The award, which is given annually to a Washington-area nonprofit organization, includes a $10,000 cash grant and a scholarship to Georgetown University's Nonprofit Management Executive Certificate Program.
Research. The Council for Advancement and Support of Education (Washington) has named the winners of its 2009 Research Awards in Educational Advancement. The awards recognize published books or articles and doctoral dissertations or master's theses in three categories: alumni relations, communications and marketing, and fund raising.
— Noah D. Drezner, University of Maryland at College Park, H.S. Warwick Research Award for Outstanding Doctoral Dissertation for "Cultivating a Culture of Giving: an Exploration of Institutional Strategies to Enhance African American Young Alumni Giving."
— Jonathan Meer, Texas A&M University (College Station), and Harvey Rosen, Princeton University (N.J.), H.S. Warwick Research Award for Outstanding Published Scholarship for "Altruism and the Child Cycle of Alumni Donations."
— James Owston, Mountain State University (Beckley, W.Va.), Alice L. Beeman Outstanding Doctoral Dissertation Award for "Survival of the Fittest? The Rebranding of West Virginia Higher Education."
— Thomas Hayes, Xavier University (Cincinnati), Alice L. Beeman Award for Outstanding Published Scholarship, for Marketing Colleges and Universities: A Service Approach.
— Richard Trollinger, Centre College (Danville, Ky.), John Grenzebach Award for Outstanding Doctoral Dissertation for "Philanthropy and Transformation in American Higher Education."
— Andrea Walton, Indiana University (Bloomington), and Marybeth Gasman, University of Pennsylvania (Philadelphia), John Grenzebach Research Award for Outstanding Published Scholarship for Philanthropy, Volunteerism, and Higher Education.
Copyright © 2009 The Chronicle of Philanthropy